Company Contact:
Jane Kaiser, VP of Marketing
DCASTechnologies
646-278-5617
jkaiser@dcastech.com
For Immediate Release
DCASTECHNOLOGIES INTRODUCES ASCEND FOR IMPROVED ONLINE LEAD
GENERATION DATA VERIFICATION AND INCREASED CONVERSIONS
ASCEND founding customers MedTrackAlert and IT Business Edge unveil the results of their
online campaigns to produce valid lead databases of unique prospects.
SAN FRANCISCO, Calif., April 15, 2008 -- DCASTechnologies, the premier provider
of online lead quality solutions, today introduced from ad:tech San Francisco 2008, The Event for
Digital Marketing, it's proprietary technology ASCEND. The ASCEND technology is developed
to help advertisers manage incoming leads to optimally build responsive lead files that produce
desired customers and control the quality of leads in one centralized place. ASCEND's ability to
collect leads from any publisher or ad network, validate, de-dupe, deploy and produce the
resulting data in one clean, uniquely coded file in real-time, has proved successful for
DCASTechnologies founding customers MedTrackAlert and IT Business Edge.
"As a consumer health information provider, we need technology that can process our
incoming advertising leads to ensure that we are receiving only qualified, permission-based
prospects interested in subscribing to our disease-specific newsletters, which are the core of our
business," said Amy Magruder, Director of Operations for MedTrackAlert. "ASCEND is
currently cleansing and delivering over 40,000 leads per month and facilitating our auto-
responder emails that drive additional traffic to our site. ASCEND is an integral tool in helping us
build a comprehensive and responsive newsletter database within the healthcare vertical."
"As a growing online IT information publisher, we use a variety of web-based
promotions to grow our subscriber file," said Brent Shean, Senior Manager of Audience
Acquisition for IT Business Edge. "ASCEND helps us manage multiple promotional sources by
ensuring the data we are collecting is valid and unique. By using ASCEND, we are more
efficiently adding thousands of new subscribers per month."
ASCEND addresses the current obstacles involved in generating higher quality leads,
including: accepting leads from multiple sources; waiting on the sources to report accepted leads;
the inability to manage leads, from collection to de-duping to CASS certifying; and receiving and
paying for unqualified leads. ASCEND's process overcomes these obstacles, resulting in a valid
lead database of unique prospects that does not compromise a marketer's brand. It ultimately serves as a
lead pool that is twice as effective, as it does not contain duplicates or invalid leads and
ensures message delivery to prospects.
"Data verification is only as good as the repository you are matching with," said Albert
Gadbut, CEO of DCASTechnologies. "ASCEND prepares the lead quality improvement and data
cleansing process with each source based on a marketers specific lead requirements, resulting in
qualified and deliverable leads."
To learn more about DCASTechnologies and ASCEND, please visit booth #6547 at
ad:tech San Francisco, April 15-17, 2008, at the Moscone Center in San Francisco, Calif. To
schedule a briefing appointment with DCASTechnologies CEO Albert Gadbut at ad:tech San
Francisco, please contact Jane Kaiser at 646-278-5617 or jkaiser@dcastech.com.
About DCASTechnologies
DCASTechnologies is the definitive source for precise, actionable contact information that
organizations can leverage to better interact with prospects and convert leads into customers. The
company's proprietary technology, ASCEND, confirms, corrects and improves online lead
generation activities in real-time and verifies and enhances lead generation contact information
to reduce waste and improves sales closure. For more information about DCASTechnologies and
ASCEND, please visit www.dcastech.com or call 646-278-5617.
About MedTrackAlert
MedTrackAlert is a consumer health information company dedicated to helping people better
understand the scope of their chronic diseases and conditions, as well as the benefits and risks of
associated medications. The company provides its members with free important, time-sensitive
news via email and text messaging to keep them aware of advances, adverse drug interactions,
and potential dangers related to their chronic disease states and medication use. Additionally, the
Web site offers an array of online health management and assessment tools. The company's goal
is to help consumers begin and maintain a fruitful collaboration with their doctors in the
management of their health. For more information, visit www.medtrackalert.com or call
502-805-5800.
About IT Business Edge and NarrowCast Group LLC
IT Business Edge is a "technology intelligence agent" that updates subscribers on developments
related to their most critical IT priorities. Via its website (ITBusinessEdge.com) and weekly
e-mail reports, IT Business Edge delivers news, research and analysis aggregated from more than
2,400 technology publishers, vendors, analysts and associations. IT Business Edge is published
by NarrowCast Group, LLC, a privately held online media company that targets high-level
business technology decision-makers. The company offers IT vendors varied opportunities to
access this coveted audience through high-impact advertising and lead-generation programs.
Through an array of partnerships with other publishers, NarrowCast Group also markets select
books, training products and software tools directly to its subscribers, creating a diverse revenue
model while meeting the comprehensive information needs of its customers. For more
information about NarrowCast Group and IT Business Edge, go to
www.itbusinessedge.com/aboutus.aspx.